belle: text

‘Belle’ is a video performance playing with the notion of excessive
make-up application. Men do not get up in the mornings applying any
make up and I ponder on patriarchal structures surrounding beauty.
Pressure on females to appear ‘beautiful’ by reaching for unrealistic
goals have a ridiculous, tragi-comical side to it. ‘Belle’ explores
this.

“According to a study by the Huffington Post and YouGov, 35 percent of
women use one or two products daily, while 17 percent use three to
four products a day. That doesn’t seem so bad, right? Wrong. The same
study found that 54 percent of men don’t use a single product when
they’re getting ready in the morning. To top things off, women
reportedly spend $426 billion a year on beauty products. But that’s
not all. Companies that are sexually prejudice against women apply a
higher markup to their products than the ones they sell men. Due to
this, it was found that women pay $151 billion extra a year in fees
and markups that men don’t have to pay on the same products.” -from an
article by Rebecca Adams for Huffington Post.

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