Returning to the first wave:

‘Belle’ is a video performance playing with the notion of excessive
make-up application. Men do not get up in the mornings applying any
make up and I ponder on patriarchal structures surrounding beauty.
Pressure on females to appear ‘beautiful’ by reaching for unrealistic
goals have a ridiculous, tragi-comical side to it. ‘Belle’ explores
this.

“According to a study by the Huffington Post and YouGov, 35 percent of
women use one or two products daily, while 17 percent use three to
four products a day. That doesn’t seem so bad, right? Wrong. The same
study found that 54 percent of men don’t use a single product when
they’re getting ready in the morning. To top things off, women
reportedly spend $426 billion a year on beauty products. But that’s
not all. Companies that are sexually prejudice against women apply a
higher markup to their products than the ones they sell men. Due to
this, it was found that women pay $151 billion extra a year in fees
and markups that men don’t have to pay on the same products.” -from an
article by Rebecca Adams for Huffington Post.

“Beauty is our weapon against nature; by it we make objects, giving them limit, symmetry, proportion. Beauty halts and freezes the melting flux of nature.”
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“Maybe I couldn’t make it. Maybe I don’t have a pretty smile, good teeth, nice tits, long legs, a cheeky arse, a sexy voice. Maybe I don’t know how to handle men and increase my market value, so that the rewards due to the feminine will accrue to me. Then again, maybe I’m sick of the masquerade. I’m sick of pretending eternal youth. I’m sick of belying my own intelligence, my own will, my own sex. I’m sick of peering at the world through false eyelashes, so everything I see is mixed with a shadow of bought hairs; I’m sick of weighting my head with a dead mane, unable to move my neck freely, terrified of rain, of wind, of dancing too vigorously in case I sweat into my lacquered curls. I’m sick of the Powder Room. I’m sick of pretending that some fatuous male’s self-important pronouncements are the objects of my undivided attention, I’m sick of going to films and plays when someone else wants to, and sick of having no opinions of my own about either. I’m sick of being a transvestite. I refuse to be a female impersonator. I am a woman, not a castrate.”

― Germaine Greer,  ‘ The Female Eunuch’

Video 10 min

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